Server Side Tracking, Cookieless and Accurate
Move beyond browser-based tracking. Send conversion data directly from your servers to ad platforms for more accurate, privacy-compliant attribution that works even when cookies don't.
What Is Server Side Tracking?
Traditional browser tracking relies on cookies and client-side scripts that can be blocked or limited. Server-side tracking sends data directly from your server to ad platforms, bypassing browser restrictions for more reliable attribution.
- Bypass Browser Limitations: Track conversions even when cookies are blocked or disabled
- More Accurate Data: Capture conversions that happen offline or across multiple sessions
- Enhanced Privacy: Keep sensitive data on your server while still powering ad optimization
How Server Side Tracking Works
Behind every clean data report is a seamless chain of events, from user action to verified postback.
User Interaction & Event Trigger, Action occurs on the app or site.
Server Communication, Server sends encrypted data to the tracking server.
Postback Tracking, Conversion event verified via postback tracking.
Real-Time Attribution, Data appears instantly in the dashboard.
Why Choose ClickPattern's Server-to-Server Tracking
Server-side tracking is the future of marketing attribution. ClickPattern makes it easy to implement and gives you data you can trust.
Privacy-First Tracking
Keep sensitive customer data on your servers while still powering ad optimization. Full compliance with GDPR, CCPA, and other privacy regulations.
Cookie-Independent Attribution
Track conversions accurately even when browser cookies are blocked, deleted, or restricted by iOS/browser privacy features.
More Accurate Attribution
Capture conversions that happen offline, across devices, or after long consideration periods that browser tracking would miss.
Easy API Integration
Simple REST API with SDKs for popular languages. Integrate server-side tracking in minutes with clear documentation and code examples.
Real Revenue Data
Send actual purchase values, subscription revenue, and lifetime value from your backend for true revenue-based optimization.
Enterprise-Grade Security
Your data is encrypted in transit and at rest. SOC 2 compliant infrastructure with role-based access controls and audit logs.
Server Side
Tracking in Action
Brands adopting Server Side Tracking report up to 30% higher data accuracy compared to traditional pixel-based tracking. With postback tracking, you no longer depend on browser scripts or device IDs; your conversions are verified at the source. From ad clicks to installs, every event is logged, confirmed, and analyzed with precision that scales.
Ready to Track Smarter with Server Side Tracking?
Go beyond cookies and pixels. Implement Server Side Tracking to secure, verify, and elevate your attribution accuracy. Our team will help you configure postbacks, integrate APIs, and unlock the next level of cookieless measurement.
Frequently Asked Questions
Server Side Tracking (or S2S Tracking) is a cookieless way to measure conversions. Instead of relying on browser pixels, it sends event data directly between servers, ensuring accuracy and privacy. Each event is verified via postback tracking, eliminating data loss and improving attribution precision across channels.
Pixel tracking depends on browser cookies that can be blocked or deleted. Server Side Tracking bypasses that risk by transferring event data server-to-server, resulting in verified, tamper-proof postbacks. This ensures you capture every conversion, even from privacy-focused browsers or devices where client-side tracking fails.
Because all data is transmitted securely between servers, Server Side Tracking adheres to privacy regulations like GDPR, CCPA, and Apple's ATT framework. It eliminates personal identifiers and cookies, allowing brands to track performance while maintaining transparency and respecting user consent at every step.
Postback Tracking ensures your conversion events are verified by both your server and the ad network. This two-way confirmation prevents discrepancies, filters out fraudulent clicks, and improves reporting accuracy. It's the most reliable method for performance marketers managing large-scale, cross-channel user acquisition campaigns.
Setting up Server Side Tracking is quick and seamless with integration support from your tracking partner. You can configure postback URLs, align APIs, and verify connections with your ad partners to ensure your campaign data stays accurate, real-time, and fully privacy-compliant from day one.